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Research papers

Utilizing the "voice of the customer" to enhance business success

Air Products and Chemicals is a large, global manufacturer serving a range of markets from industrial manufacturers, petrochemical and semiconductor production through healthcare providers.This paper addresses the company's efforts to collect and...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Bob Ricci
February 1, 2004
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Citation

Ricci, B. (2004a, February 01). Utilizing the "voice of the customer" to enhance business success. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/utilizing-the-voice-of-the-customer-to-enhance-business-success